How to Tell if Your Copywriter is Worth It
If you want to use the internet to make money, you'll need a web site. If you want that website to help you bring in money, it must be extremely well written. Unless you are a skilled copywriter yourself, you will want to engage the services of a copywriter to create the text for your site. A great copywriter can help you bring in so much more money than you could hope to see if you tried to create the copy yourself. Naturally, not all copywriters are created equal. Some copywriters are just incredibly talented. Some, on the other hand, have no talent but are trying their hand at copywriting because someone told them that online writing would be a breeze. The following are some ways to help you tell them apart.
Does the copywriter have his or her own web site? Any copywriter worth employing is going to have his or her own site that contains a bio, several samples and a resume (and anything else the writer feels like sharing). If the writer has no website, how can they tell you that they'll be able to help you with the one you are creating? Examine the copy on the copywriter's website. If there are a number of errors, this is not a good sign.
How well do you respond to the copy on the copywriter's website? This goes beyond the simple noticing of grammar errors. Does the website copy induce an emotional response as you are reading it? Are you feeling warmly toward the writer? Does it make you want to go on reading and find out more about the person? Does the website copy make you feel like you want to hire that writer immediately? Does website copy make you want to run the other way? Does website copy make you mad? These are all extremely important responses and they merit your attention.
Perform your background research on the writer. Seek reviews on third-party sites and online discussion boards. It's remote that you will come across any terrible reviews on the writer's own site. You want to do a search for the writer's name to determine if there are any testimonials or reviews on websites that aren't run by or able to be manipulated by the writer him or herself. Pay attention to these reviews. It is wise to ask read here the compywriter to provide you references as well. You must actually get a hold of each reference and ask for an honest opinion about the writer from each person.
Make sure you spend at least a little time reading samples provided by the writer. It is a good idea to inquire about samples beyond the samples that can be read on the site. This is particularly vital when you're trying to employ a writer who claims to be an expert in a specific subject. If the writing sounds like a regurgitated Wikipedia article, you better find another copywriter.
You have many choices available to you when you're trying to see whether or not to employ a copywriter. It's vital to do your due diligence and look beyond the writer as a person and discover what you can about his or her reputation and character.